Data Protection

Protecting your personal data during your visit to our website is one of our primary concerns. Therefore, we comply with the statutory regulations on data protection, particularly the Federal Data Protection Act (BDSG, from 25.05.2018 BDSG-Neu, according to DSGVO) and the Telemedia Act (TMG). All data you provide us with will be treated with the utmost confidentially. We do not make your data available to others unless we have your express consent or we’re obliged to divulge this data due to government or court order. The collection, storage, processing, and use of your personal data are done exclusively in accordance with the following privacy policy.

1. Collection of data when visiting the website

We do not collect, save, process or use any of your personal data when you simply open the website However, some details of your visit are automatically received and temporarily saved in a log file on our server for data security purposes that could possibly allow for identification (e.g. IP address, date, time, and files retrieved).

We do not evaluate this usage data to create personal user profiles unless you have expressly agreed to such use. However, we reserve the right to such an evaluation in the case of improper interference with our website or other legal violations that could result in prosecution by law enforcement authorities. A further evaluation of your usage data or the forwarding of such to third parties does not occur.

We collect personal data when you willingly provide it to us, e.g. by registering, filling out forms, sending emails, ordering products or services, submitting inquiries or requesting material. The Federal Data Protection Act always allows for the processing and use of data when this is done within the context of the purpose of a contractual or contract-similar relationship or when necessary to protect the legitimate interests of the entity storing the data should there be no reason to believe that this interest is outweighed by the legitimate interest of the person concerned in the exclusion of the processing and/or use of this data. Therefore, the processing and use of data can still occur without your consent and despite a partial or total withdrawal of consent to the limited extent permitted by law.

2. Cookies/Session-IDs

3. Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", or text files that are stored on your computer and enable the analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to and stored on a Google server in the United States. Should you activate IP anonymization on this website, Google will shorten your IP address shortly before transmission within Member States of the European Union or other countries party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the United States and be shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website in order to compile reports on website activity and provide the website operator with other services relating to website activity and Internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data from Google. You can prevent the storage of cookies by adjusting your browser settings. However, we’d like to point out that if you do so, you may not be able to enjoy the full functionality of this website. Furthermore, you can prevent Google’s collection and analysis of the data resulting from the creation of cookies and your use of the website (including your IP address) by downloading and installing the browser plug-in available under the following link:

More detailed information regarding terms of use and data protection is available at or We’d like to note that this website’s Google Analytics code was expanded to include the code “gat._anonymizeIp();” to ensure the anonymous collection of IP addresses (so-called IP Masking). 

You can prevent being tracked by Google Analytics by clicking on the following link. This creates an opt-out cookie that will prevent the future collection of your data when you visit this website: Disable Google Analytics.

4. Contracting of third Parties

We are entitled to contract companies or individuals that have been carefully selected by us in accordance with the Federal Data Protection Act to assume and perform tasks on our behalf that are related to the purposes mentioned in this data protection policy. These include Internet providers, server operators, companies that process payments, and other supporting companies or individuals. We can allow such companies access to personal data if it is required for completing their task. Any other use of this data by these companies or individuals is forbidden.

5. Data withdrawal and correction

You are entitled to withdraw your consent to the storage of your personal data or to request the correction of such data at any time. You may also withdraw your consent to the collection and storage of other voluntary data by us at any time. Please note that we’ll need to confirm your identity before you can request such changes in order to protect your privacy and security. If you wish to object to the use of your data and/or revoke a previously given consent at any point in the future, please send us an email at info[at]

We will immediately delete your all stored data should you revoke consent to the storage, processing, and use of your personal data. Please note that in this case, we will no longer be able to provide you with services that require registration. We expressly point out that, according to the Federal Data Protection Act, we are still entitled to process and/or use your data despite your withdrawal of consent insofar as this is done within the context of the purpose of a contractual or contract-similar relationship of trust and/or insofar as it is necessary to protect our legitimate interests after an in-depth weighing of interests has provided no reason to believe that your legitimate interest in the exclusion of the processing and/or use of your data outweighs our own.

6. Information on Stored Data

You are entitled to see the personal data we have stored on you at any time free of charge. This information will be provided in writing. If you would like information about the storage of your personal data, please send a written letter and copy of your ID card to the following address: HSB Automation GmbH, In Laisen 72, 72766 Reutlingen, Germany or: DSGVO[at]

7. Data Security

We are committed to the security of your data within the framework of applicable data protection laws. This is why data and information is always transmitted in encrypted form on our server and to contracting parties associated with us. However, we’d like to point out that no form of electronic communication is completely secure. This means that all data and information you voluntarily submit to us could be obtained by a third party through an unlawful collection of data. We can assume no responsibility or liability for the disclosure of information due to errors and/or unauthorized access during data transmission by third parties.

8. Protection of minors

If you are under the age of 18, you shouldn’t submit any personal data to us without the consent of your parent or guardian. We don’t request any personal data from children and young adults. We willingly abstain from collecting such data and do not disclose such data to third parties.

9. Changes to the data protection policy

We reserve the right to change this data protection policy at any time in accordance with the data protection regulations. We will inform you of any changes to this data protection policy by sending an email to the email address you provided during the registration process.

10. Access to the data protection policy

You can retrieve and print the data protection policy from every page of the domain via the “Data Protection” link.

Please note that when you navigate away from our website by following links listed on our website, you will be forwarded to a new website whose data protection policy may differ from this one.

11. Points of contact, right to view and correct information

Should you have additional questions or comments regarding our privacy terms, you can contact our data protection officerat any time.
You have the right to know at all times which personally identifiable information we have saved about you. We can provide this information electronically upon request. You have the right to delete/block unauthorized information or to correct incorrect information.Our data protection officer would be glad to provide you with information on how to do this at any time upon request.

The contact information for our data protection officer, Mr. Matthias Walliser, is as follows:

Matthias Walliser Dipl.-Ing. (BA)
Altenwaldstraße 8
D-72768 Reutlingen