About us


Linear technology with enthusiam and passion. 

HSB Automation is a family-owned, mid-sized company from Reutlingen with a passion for mechanical linear technology.

We take a “no limits” approach—developing and manufacturing solutions tailored to our customers’ needs, even when standard options reach their limits.

What makes it work is our experienced team, combining expertise with real enthusiasm for what we do.

Our values are at the heart of everything we do, shaping our work, our teamwork, and the future we’re building together.

Taking The Lead.
We encourage everyone at HSB to take initiative, share ideas, and actively shape the future of the company. Open communication makes this possible and strengthens a fair, respectful, and collaborative culture.

Better Together.
Our short decision-making paths are our strength: as a family-run business with flat hierarchies, we work on equal terms – with trust, appreciation, and collaboration. Diversity and inclusion are a part of who we are: we welcome different perspectives and stand against any form of discrimination.

Challenge Accepted.
Combining years of expertise with fresh ideas, we turn creativity into tailor-made solutions. Guided by the motto “Linear technology with enthusiasm and passion”, we develop innovative solutions that meet our customers’ exact needs. For us, nothing is impossible.

Excellence in Every Detail.
Our state-of-the-art machinery forms the foundation – our skilled professionals make the difference. we deliver consistent, high-quality results you can count on.

Right Where You Need Us.
Our customers know they can count on us – and many have for years. As a mid-sized company, we respond quickly and develop solutionsthat really fit.

Building Tomorrow, Today.
Sustainability is part of everything we do. We take responsibility for the environment and invest consciously in a future we can share.